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Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.
Nákup knihy
Type For Type, Kolektiv autorů
- Jazyk
- Rok vydání
- 2019
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- Cena
- 1 749 Kč
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- Titul
- Type For Type
- Podtitul
- Custom Typeface Solutions For Modern Visual Identities
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- Viction Workshop Ltd
- Rok vydání
- 2019
- Vazba
- pevná
- Počet stran
- 288
- ISBN10
- 9887903426
- ISBN13
- 9789887903420
- Série
- Štítky
- Umění & Kultura, Design
- Anotace
- Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike.