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A/B Testing

The Most Powerful Way to Turn Clicks into Customers

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.

Nákup knihy

A/B Testing, Pete Koomen, Dan Siroker

Jazyk
Rok vydání
2013
Vazba
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Titul
A/B Testing
Podtitul
The Most Powerful Way to Turn Clicks into Customers
Jazyk
anglicky
Rok vydání
2013
Vazba
pevná
Počet stran
208
ISBN10
1118792416
ISBN13
9781118792414
Série
Anotace
How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.