Marketing Performance - How Marketers Drive Profitable Growth

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Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability.

Marketing Performance - How Marketers Drive Profitable Growth, Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke

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Titul: Marketing Performance - How Marketers Drive Profitable Growth
Jazyk: anglicky
Autoři: Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
Vydavatel: John Wiley & Sons Inc
Rok vydání: 2016
Vazba: pevná
Počet stran: 200
ISBN10: 1119278333
ISBN13: 9781119278337
Série
Štítky: Byznys, Byznys & Management, Ekonomie, Management & HR, Vůdcovství, Marketing a PR
Anotace: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability.