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Parametry
- 745 stránek
- 27 hodin čtení
Více o knize
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Nákup knihy
The Theory and Practice of Revenue Management, Kalyan T. Talluri, Garrett J. van Ryzin
- Jazyk
- Rok vydání
- 2005
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 1 999 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- The Theory and Practice of Revenue Management
- Jazyk
- anglicky
- Vydavatel
- Springer
- Rok vydání
- 2005
- Vazba
- měkká
- Počet stran
- 745
- ISBN10
- 0387243763
- ISBN13
- 9780387243764
- Série
- Štítky
- Anotace
- Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.