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Prodat knihyShanghai Posters
The Power of Advertising
Autoři
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How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.
Nákup knihy
Shanghai Posters, Anna Hestler, Jamie Cox
- Jazyk
- Rok vydání
- 2005
- Vazba
- (pevná)
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Doručení
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- Titul
- Shanghai Posters
- Podtitul
- The Power of Advertising
- Jazyk
- anglicky
- Autoři
- Anna Hestler, Jamie Cox
- Vydavatel
- FormAsia
- Rok vydání
- 2005
- Vazba
- pevná
- Počet stran
- 148
- ISBN10
- 9627283959
- ISBN13
- 9789627283959
- Série
- Štítky
- Byznys, Čína, Reklama a propagace
- Anotace
- How to seem coquettish and provocative, while at the same time looking coy and demure, was the art perfected by fashionable young women portrayed in pre-war Shanghai posters. They were a genre all to themselves. If the true power of advertising lies in seduction, here was a style that subtly hinted at much more than it recealed, even when promoting products as innocuous as liprouge, talcum powder, soaps, perfumes, cigarettes and the ubiquitous Shanghai movies.