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Parametry
- 244 stránek
- 9 hodin čtení
Více o knize
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Nákup knihy
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Jazyk
- Rok vydání
- 2002
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Customer Obsession
- Podtitul
- Your Roadmap to Profitable CRM
- Jazyk
- anglicky
- Autoři
- Ad Nederlof, Dr. Jon Anton
- Vydavatel
- Anton Press
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Série
- Štítky
- Anotace
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.