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Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.
Nákup knihy
Bringing technology to market, Olaf Plötner
- Jazyk
- Rok vydání
- 2007
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 159 Kč
Nikdo zatím neohodnotil.
- Titul
- Bringing technology to market
- Podtitul
- Trends, Cases, Solutions
- Jazyk
- anglicky
- Autoři
- Olaf Plötner
- Vydavatel
- Wiley-VCH
- Rok vydání
- 2007
- Vazba
- pevná
- Počet stran
- 235
- ISBN10
- 352750270X
- ISBN13
- 9783527502707
- Série
- Anotace
- Bringing Technology to Market gathers current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. The book offers basic know how, best practice examples, and new insight and ideas for marketing and sales executives.