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The Name of the Game
The Business of Sports
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Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Nákup knihy
The Name of the Game, Kirk Calhoun, Jerry Gorman
- Jazyk
- Rok vydání
- 1994
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 19 Kč
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- Titul
- The Name of the Game
- Podtitul
- The Business of Sports
- Jazyk
- anglicky
- Autoři
- Kirk Calhoun, Jerry Gorman
- Vydavatel
- WILEY
- Rok vydání
- 1994
- Vazba
- měkká
- Počet stran
- 296
- ISBN10
- 0471594237
- ISBN13
- 9780471594239
- Série
- Anotace
- Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.