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Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Nákup knihy
Marketing, Sally Dibb, Lyndon Simkin, William Pride M., O. C. Ferrell
- Jazyk
- Rok vydání
- 2016
- Vazba
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 239 Kč
Nikdo zatím neohodnotil.
- Titul
- Marketing
- Podtitul
- Concepts and Strategies - Seventh Edition
- Jazyk
- anglicky
- Vydavatel
- Cengage Learning Emea
- Rok vydání
- 2016
- Vazba
- měkká
- Počet stran
- 816
- ISBN10
- 1473725127
- ISBN13
- 9781473725126
- Série
- Štítky
- Marketing a PR
- Anotace
- Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.