Více o knize
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Nákup knihy
Key Marketing Concepts, Mike Meldrum, Malcolm H. B. McDonald
- Jazyk
- Rok vydání
- 1995
- Vazba
- (měkká),
- Stav knihy
- Poškozená
- Cena
- 163 Kč
Nikdo zatím neohodnotil.
- Titul
- Key Marketing Concepts
- Jazyk
- anglicky
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 1995
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Série
- Štítky
- Byznys, Marketing a PR, Výcvik, trénink, Pro pokročilé
- Anotace
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.