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EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
Nákup knihy
Easyjet, Lois Jones
- Jazyk
- Rok vydání
- 2007
- Vazba
- (měkká)
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- Titul
- Easyjet
- Podtitul
- The Story of Britain's Biggest Low-Cost Airline
- Jazyk
- anglicky
- Autoři
- Lois Jones
- Vydavatel
- Aurum Pr Ltd
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 247
- ISBN10
- 1845132475
- ISBN13
- 9781845132477
- Série
- Kategorie
- Štítky
- Byznys, Velká Británie, Letectví, Průmysl, Letecké společnosti
- Anotace
- EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.