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The ultimate guide to the ABM movement transforming B2B marketing and sales. The authors reveal the secrets behind their signature TEAM--target, engage, activate, and measure--framework to transform your approach to market, sell and retain your ideal customers. -- Adapted from back cover
Nákup knihy
ABM is B2., Sangram Vajre
- Jazyk
- Rok vydání
- 2019
- Vazba
- (měkká)
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- Titul
- ABM is B2.
- Podtitul
- Why B2B Marketing and Sales is Broken and How to Fix it
- Jazyk
- anglicky
- Autoři
- Sangram Vajre
- Vydavatel
- Ideapress Publishing
- Rok vydání
- 2019
- Vazba
- měkká
- Počet stran
- 183
- ISBN10
- 194085895X
- ISBN13
- 9781940858951
- Série
- Štítky
- Byznys, Marketing a PR, Vývoj
- Anotace
- The ultimate guide to the ABM movement transforming B2B marketing and sales. The authors reveal the secrets behind their signature TEAM--target, engage, activate, and measure--framework to transform your approach to market, sell and retain your ideal customers. -- Adapted from back cover