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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Nákup knihy
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Jazyk
- Rok vydání
- 2013
- Vazba
- (pevná)
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- Titul
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Podtitul
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Jazyk
- anglicky
- Autoři
- Paharia Rajat
- Vydavatel
- McGraw-Hill Education - Europe
- Rok vydání
- 2013
- Vazba
- pevná
- Počet stran
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Série
- Kategorie
- Štítky
- Byznys, Technologie, Vůdcovství, Komunikace, Marketing a PR, Výcvik, trénink, Reklama a propagace, Firemní kultura, Spotřebitelské chování, Big Data, Behaviorální ekonomie
- Anotace
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.