Více o knize
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Nákup knihy
Digital Business & E-Commerce Management, Dave Chaffey
- Jazyk
- Rok vydání
- 2014,
- Stav knihy
- Dobrá
- Cena
- 139 Kč
Nikdo zatím neohodnotil.
- Titul
- Digital Business & E-Commerce Management
- Podtitul
- Strategy Implementation & Practice - Sixth Edition
- Jazyk
- anglicky
- Autoři
- Dave Chaffey
- Vydavatel
- Pearson Education
- Rok vydání
- 2014
- Počet stran
- 712
- ISBN10
- 0273786547
- ISBN13
- 9780273786542
- Série
- Kategorie
- Štítky
- Byznys, Digitální komunikace
- Anotace
- This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.