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Více o knize
SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
Nákup knihy
Spinning the Bottle, Harvey Posert, Paul Franson
- Jazyk
- Rok vydání
- 2004
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 419 Kč
Nikdo zatím neohodnotil.
- Titul
- Spinning the Bottle
- Jazyk
- anglicky
- Autoři
- Harvey Posert, Paul Franson
- Vydavatel
- Board & Bench Pub
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 220
- ISBN10
- 0974756601
- ISBN13
- 9780974756608
- Série
- Kategorie
- Anotace
- SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.