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Focusing on research methodology in management and business, this guide offers concise, modular content to help students navigate their projects effectively. It introduces a new chapter on qualitative data analysis, addressing a common area of interest. The accompanying student website provides practical support for writing proposals, structuring dissertations, and data collection. With a step-by-step approach, the authors cover essential topics like observational methods and data analysis, making it an invaluable resource for MBA and degree program students tackling research for the first time.
Nákup knihy
Research Methods, David Crowther, Geoffrey Lancaster
- Jazyk
- Rok vydání
- 2014
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 209 Kč
Nikdo zatím neohodnotil.
- Titul
- Research Methods
- Podtitul
- A Concise Introduction to Research in Management and Business Consultancy - Second Edition
- Jazyk
- anglicky
- Autoři
- David Crowther, Geoffrey Lancaster
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2014
- Vazba
- měkká
- Počet stran
- 304
- ISBN10
- 0750689536
- ISBN13
- 9780750689533
- Série
- Kategorie
- Štítky
- Byznys, Výzkum, Metodologie
- Anotace
- Focusing on research methodology in management and business, this guide offers concise, modular content to help students navigate their projects effectively. It introduces a new chapter on qualitative data analysis, addressing a common area of interest. The accompanying student website provides practical support for writing proposals, structuring dissertations, and data collection. With a step-by-step approach, the authors cover essential topics like observational methods and data analysis, making it an invaluable resource for MBA and degree program students tackling research for the first time.