The Last Link

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NEWYORK TIMES, AND WALL STREET JOURNAL BESTSELLER In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he has worked with major global companies to help them function better. He has found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction by linking strategy with sales.