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What Customers Really Want

How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave

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Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

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What Customers Really Want, Scott McKain

Jazyk
Rok vydání
2006
Vazba
(měkká),
Stav knihy
Poškozená
Cena
249 Kč

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Titul
What Customers Really Want
Podtitul
How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Jazyk
anglicky
Rok vydání
2006
Vazba
měkká
Počet stran
195
ISBN10
0785288368
ISBN13
9780785288367
Série
Anotace
Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.