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There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.
Nákup knihy
Unleash Different, Richard Donovan
- Jazyk
- Rok vydání
- 2018
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 209 Kč
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- Titul
- Unleash Different
- Podtitul
- Achieving Business Success Through Disability
- Jazyk
- anglicky
- Autoři
- Richard Donovan
- Vydavatel
- ECW Press
- Rok vydání
- 2018
- Vazba
- pevná
- Počet stran
- 260
- ISBN10
- 1770414487
- ISBN13
- 9781770414488
- Série
- Kategorie
- Anotace
- There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing 'nice to do' with 'return on investment' allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.