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Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.
Nákup knihy
And Now a Few Words From Me, Bob Garfield
- Jazyk
- Rok vydání
- 2003
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- Titul
- And Now a Few Words From Me
- Podtitul
- Advertising's Leading Critic Lays Down the Law, Once and For All
- Jazyk
- anglicky
- Autoři
- Bob Garfield
- Vydavatel
- McGraw-Hill
- Rok vydání
- 2003
- Počet stran
- 256
- ISBN10
- 0071403167
- ISBN13
- 9780071403160
- Série
- Kategorie
- Štítky
- Byznys, USA, Marketing a PR, Reklama a propagace
- Anotace
- Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.