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Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
Nákup knihy
The Chocolate Wars, Joël Glenn Brenner
- Jazyk
- Rok vydání
- 2000
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 169 Kč
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- Titul
- The Chocolate Wars
- Podtitul
- Inside the Secret Worlds of Mars and Hershey
- Jazyk
- anglicky
- Autoři
- Joël Glenn Brenner
- Vydavatel
- Broadway Books
- Rok vydání
- 2000
- Vazba
- měkká
- Počet stran
- 384
- ISBN10
- 000653239X
- ISBN13
- 9780006532392
- Série
- Štítky
- Historické téma, Byznys, Jídlo, Kazuistiky
- Anotace
- Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.