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Více o knize
Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.
Nákup knihy
The Dynamics of International Strategy, Susan SegalHorn, David O. Faulkner
- Jazyk
- Rok vydání
- 1999
- Vazba
- (měkká)
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- Titul
- The Dynamics of International Strategy
- Jazyk
- anglicky
- Autoři
- Susan SegalHorn, David O. Faulkner
- Vydavatel
- Cengage Learning Emea
- Rok vydání
- 1999
- Vazba
- měkká
- Počet stran
- 304
- ISBN10
- 1861520158
- ISBN13
- 9781861520159
- Série
- Kategorie
- Štítky
- Nadnárodní korporace
- Anotace
- Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.