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What every entrepreneur needs to know about marketing a new ventureThis practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.Key FeaturesPedagogical Highlights
Nákup knihy
Marketing for Entrepreneurs, Frederick G. Crane
- Jazyk
- Rok vydání
- 2010
- Vazba
- (měkká),
- Stav knihy
- Velmi dobrá
- Cena
- 159 Kč
Nikdo zatím neohodnotil.
- Titul
- Marketing for Entrepreneurs
- Podtitul
- Concepts and Applications for New Ventures
- Jazyk
- anglicky
- Autoři
- Frederick G. Crane
- Vydavatel
- SAGE Publications, Inc
- Rok vydání
- 2010
- Vazba
- měkká
- Počet stran
- 240
- ISBN10
- 1412953472
- ISBN13
- 9781412953474
- Série
- Kategorie
- Štítky
- Byznys, USA, Marketing a PR
- Anotace
- What every entrepreneur needs to know about marketing a new ventureThis practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits.Key FeaturesPedagogical Highlights