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Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.
Nákup knihy
Successful Analytics, Brian Clifton, Avinash Kaushik
- Jazyk
- Rok vydání
- 2015
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
Nikdo zatím neohodnotil.
- Titul
- Successful Analytics
- Podtitul
- Gain Business Insights by Managing Google Analytics
- Jazyk
- anglicky
- Autoři
- Brian Clifton, Avinash Kaushik
- Vydavatel
- Advanced Web Metrics
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 336
- ISBN10
- 1910591009
- ISBN13
- 9781910591000
- Série
- Štítky
- Byznys
- Anotace
- Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.