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Yahoo! Web Analytics

Tracking, Reporting, and Analyzing for Data-Driven Insights

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Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be .

Nákup knihy

Yahoo! Web Analytics, Dennis R. Mortensen, Avinash Kaushik

Jazyk
Rok vydání
2009
Vazba
(měkká),
Stav knihy
Poškozená
Cena
229 Kč

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Titul
Yahoo! Web Analytics
Podtitul
Tracking, Reporting, and Analyzing for Data-Driven Insights
Jazyk
anglicky
Vydavatel
Sybex
Rok vydání
2009
Vazba
měkká
Počet stran
424
ISBN10
0470424249
ISBN13
9780470424247
Série
Anotace
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be .