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Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.
Nákup knihy
Key Account Plans, Lynette Ryals, Malcolm H. B. McDonald
- Jazyk
- Rok vydání
- 2008
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 149 Kč
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- Titul
- Key Account Plans
- Jazyk
- anglicky
- Vydavatel
- Taylor & Francis
- Rok vydání
- 2008
- Vazba
- měkká
- Počet stran
- 408
- ISBN10
- 0750683678
- ISBN13
- 9780750683678
- Série
- Kategorie
- Štítky
- Byznys, Vztahy, Marketing a PR
- Anotace
- Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.