Key Account Plans

Autoři

Parametry

408 stránek
15 hodin čtení

Více o knize

Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.

Nákup knihy

Key Account Plans, Malcolm H. B. McDonald, Lynette Ryals

Jazyk
Rok vydání: 2008
Vazba: (měkká)

Jakmile se objeví, pošleme e-mail.

Doručení

Platební metody

Nikdo zatím neohodnotil.

Titul: Key Account Plans
Jazyk: anglicky
Autoři: Malcolm H. B. McDonald, Lynette Ryals
Vydavatel: Taylor & Francis Ltd
Rok vydání: 2008
Vazba: měkká
Počet stran: 408
ISBN10: 0750683678
ISBN13: 9780750683678
Série
Kategorie: Naučná literatura Byznys & Management Ekonomie
Naučná literatura Byznys & Management Management & HR
Štítky: Byznys, Vztahy, Marketing a PR
Anotace: Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.