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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Nákup knihy
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms, Andrea Phillips
- Jazyk
- Rok vydání
- 2012,
- Stav knihy
- Dobrá
- Cena
- 209 Kč
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- Titul
- A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
- Jazyk
- anglicky
- Autoři
- Andrea Phillips
- Vydavatel
- McGraw-Hill Education - Europe
- Rok vydání
- 2012
- Počet stran
- 284
- ISBN10
- 0071791523
- ISBN13
- 9780071791526
- Série
- Kategorie
- Štítky
- Byznys, USA, Komunikace, Psaní, Marketing a PR, Reklama a propagace
- Anotace
- A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.