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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Nákup knihy
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Jazyk
- Rok vydání
- 2004
- Vazba
- (pevná),
- Stav knihy
- Velmi dobrá
- Cena
- 159 Kč
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- Titul
- Successful Marketing Strategies for High-Tech Firms
- Podtitul
- Third Edition
- Jazyk
- anglicky
- Autoři
- Eric Viardot
- Vydavatel
- Artech House Publishers
- Rok vydání
- 2004
- Vazba
- pevná
- Počet stran
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Série
- Kategorie
- Štítky
- Byznys, USA, Technologie, Marketing a PR
- Anotace
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.