Více o knize
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand’s essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."
Nákup knihy
Brain Tattoos, Karen Post
- Jazyk
- Rok vydání
- 2004
- Vazba
- (měkká)
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Brain Tattoos
- Podtitul
- Creating Unique Brands That Stick in Your Customers' Minds
- Jazyk
- anglicky
- Autoři
- Karen Post
- Vydavatel
- Thomas Nelson
- Rok vydání
- 2004
- Vazba
- měkká
- Počet stran
- 208
- ISBN10
- 0814472346
- ISBN13
- 9780814472347
- Série
- Kategorie
- Štítky
- Byznys, Ženy, Vztahy, Vůdcovství, Komunikace, Inspirace, Marketing a PR, Štěstí, Kreativita, Peníze, Motivace, Vývoj, Muži, Pomoc, Jedy, otrávení, Strategie, Pozitivní myšlení, Podnikový management, Inovace, Motivační knihy, Řízení projektů, Myšlení, Chování, etologie, Reklama a propagace, Vděčnost, Vyjednávání, Copywriting
- Anotace
- "Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand’s essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."