Revealing the Corporation
Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing
Autoři
Více o knize
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
Nákup knihy
Revealing the Corporation, John M.T. Balmer
- Jazyk
- Rok vydání
- 2003
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 209 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Revealing the Corporation
- Podtitul
- Perspectives on Identity, Image, Reputation, Corporate Branding & Corporate Level Marketing
- Jazyk
- anglicky
- Autoři
- John M.T. Balmer
- Vydavatel
- Routledge
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 384
- ISBN10
- 041528421X
- ISBN13
- 9780415284219
- Série
- Kategorie
- Štítky
- Byznys, Sborníky, antologie, Odborná literatura, Sebrané spisy, Průmysl, Prezentace, prezentování
- Anotace
- As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.