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A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Nákup knihy
Creating Success: How to Write a Marketing Plan, John Westwood
- Jazyk
- Rok vydání
- 2011
- Vazba
- (měkká),
- Stav knihy
- Velmi dobrá
- Cena
- 279 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Creating Success: How to Write a Marketing Plan
- Podtitul
- Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan - Revised Third Edition
- Jazyk
- anglicky
- Autoři
- John Westwood
- Vydavatel
- Kogan Page
- Rok vydání
- 2011
- Vazba
- měkká
- Počet stran
- 144
- ISBN10
- 0749461500
- ISBN13
- 9780749461508
- Série
- Kategorie
- Štítky
- Byznys, Odborná literatura, Psaní, Marketing a PR, Kariéra, Humanitní vědy
- Anotace
- A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.