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The Marketing Pocketbook
Více o knize
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
Nákup knihy
The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Jazyk
- Rok vydání
- 1996
- Vazba
- (měkká)
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Doručení
Platební metody
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- Titul
- The Marketing Pocketbook
- Jazyk
- anglicky
- Autoři
- Tony Fletcher, Neil Russell-Jones
- Vydavatel
- Management Pocket Books
- Rok vydání
- 1996
- Vazba
- měkká
- Počet stran
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Série
- Štítky
- Marketing a PR
- Anotace
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.