The CMO Manifesto
A 100-Day Action Plan for Marketing Change Agents
Autoři
Více o knize
The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.
Nákup knihy
The CMO Manifesto, John F Ellett
- Jazyk
- Rok vydání
- 2012
- Vazba
- (měkká),
- Stav knihy
- Dobrá
- Cena
- 289 Kč
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- The CMO Manifesto
- Podtitul
- A 100-Day Action Plan for Marketing Change Agents
- Jazyk
- anglicky
- Autoři
- John F Ellett
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 216
- ISBN10
- 1478229225
- ISBN13
- 9781478229223
- Série
- Štítky
- Byznys
- Anotace
- The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.