Ivohasina Fizara Razafimahefa Knihy

"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."

Focusing on international trade and foreign direct investment, the book explores how exchange rate and productivity-related policies can boost competitiveness in Sub-Saharan African economies. It provides a detailed analysis of these strategies and their impact on enhancing the economic landscape of the region, offering valuable insights for policymakers and stakeholders interested in fostering growth and development in Africa.