Macmillanův slovník podnikání a managementu
- 294 stránek
- 11 hodin čtení






Kniha uvádí vše podstatné o zavádění technologických, tržních a organizačních změn. Naleznete zde vyčerpávající informace o inovačních strategiích, o vyhodnocování konkurenčního prostředí, o nových technologických směrech. Autor vám také podá návod jak vybudovat efektivní externí vazby, jak efektivně využívat kapitál pro inovace a jak přetvořit existující organizaci na inovativní.
This revitalized new edition of Strategic Operations Management focuses on the four core themes of operations strategy, a vital topic for any company's objectives: strategy, innovation, services, and supply. Expertly authored by a team of Europe's top scholars in the field, the text is enhanced by the addition of new case examples, graphic images, learning objectives, discussion questions, and suggestions for further reading. In addition, the companion website offers a comprehensive set of web links and videos to augment the learning experience. This truly comprehensive volume underscores the differences between the core theories that underpin operations management. Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read.
Emphasizing design as a core business process, this book advocates for Total Design Management, integrating design into every aspect of a company. It presents a toolbox approach, providing various tools and techniques in each chapter to effectively manage design. By making design a collective responsibility, it encourages a more holistic perspective on its role within business operations.
Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures. A focus on the role of individual entrepreneurship and organizational innovation, in private and public services. Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors
Focusing on the interplay between creativity and innovation management, this guide explores the significance of creativity and offers practical strategies for fostering it in individuals and teams. By blending theoretical insights with applied methods, it provides a comprehensive understanding of how to cultivate creative potential in various contexts, making it a valuable resource for those looking to enhance their innovative capabilities.
A practical guide to navigating the changing landscape for creativity, innovation and entrepreneurship
Explore the future of CIE learning by discovering strategies to enhance your ability to create innovative and creative educational environments. This guide focuses on developing skills that foster dynamic and engaging learning experiences, equipping you to effectively adapt to evolving educational landscapes.
This book draws on a detailed history of a largeGerman company (HELLA ), now active in over 35 countries, employing 34,000 people and with asales turnover of around EURO6,4bn.