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Skvělý a úspěšný americký marketér ve své knize přináší průvodce uměním úspěšného buzzmarketingu - prozrazuje šest tajemství osvědčené marketingové koncepce.
Tento autor se proslavil svým citlivým zkoumáním témat identity a online slávy, často se noří do životů postav, které se snaží najít své místo ve světě. Jeho psaní se vyznačuje živým jazykem a poutavým vyprávěním, které čtenáře vtáhne do duší jeho postav. S citem pro zachycení křehkosti dospívání a složitosti mezilidských vztahů si získal oblibu u čtenářů hledajících příběhy s hloubkou a rezonancí.






Skvělý a úspěšný americký marketér ve své knize přináší průvodce uměním úspěšného buzzmarketingu - prozrazuje šest tajemství osvědčené marketingové koncepce.
Max Verstappen vtrhl do formule 1 jako uragán a sotva se závodní svět stačil rozkoukat, ukázal, že z něj bude velká hvězda. Čtyřnásobný mistr světa má na kontě několik dalších rekordů v historii F1 a kdyby vznikl experiment, jak vytvořit dokonalého závodního pilota, proces by značně připomínal zrod Maxe Verstappena. Syn bývalého jezdce F1 Jose rychle vystoupil ze stínu svého otce: mladické charisma, rychlost, neohrožený styl jízdy, spalující soustředění a odmítání ustupovat z něj dělají skutečného šampiona. V posledním kole posledního závodu neuvěřitelně intenzivní a kontroverzní sezony 2021 Verstappen chladnokrevně předjel sedminásobného mistra světa Lewise Hamiltona a vybojoval první místo a první titul mistra světa - v pouhých 24 letech. Uznávaný autor knih o motorsportu Mark Hughes popisuje Verstappenovu neuvěřitelnou cestu, od prvních závodů v motokárách přes vstup do světa F1 až po úspěchy ve stáji Red Bull Racing.
Poets. Geniuses. Revolutionaries.The members of the legendary band Lemonade Mouth have been called all of these things. But until now, nobody's known the inside story of how this powerhouse band came to be. How five outcasts in Opoquonsett High School's freshman class found each other, found the music, and went on to change both rock and roll and high school as we know it. Wen, Stella, Charlie, Olivia, and Mo take us back to that fateful detention where a dentist's jingle, a teacher's coughing fit, and a beat-up ukelele gave birth to Rhode Island's most influential band. Told in each of their five voices and compiled by Opoquonsett's "scene queen," freshman Naomi Fishmeier, this anthology is their definitive history.
Colour photos highlight the sheer spectacle of Formula One Get to know what Formula One racing is all about This book delves into the strategy, technology, and spirit needed to win a Formula One race. Every angle of a race weekend is covered in detail, from scrutineering to pitstops to podium. You’ll also read about the rivalries and politics that have turned the sport into a global televised drama. Illustrated with colour photographs, Formula One Racing For Dummies will serve the die-hard spectator or armchair fan alike. Discover how to:• Identify race strategies• Understand the role of each team member• Master the latest rules and regulations• Appreciate a Formula One car’s cutting-edge design• Enjoy Formula One from the stands and on TV The Dummies Way• Explanations in plain English• "Get in, get out" information• Icons and other navigational aids• Tear-out cheat sheet• Top ten lists• A dash of humour and fun
This book offers a comprehensive and research-informed approach to social work practice specifically tailored for older adults. It emphasizes systematic methods and evidence-based strategies, making it a valuable resource for practitioners in the field. By addressing the unique challenges and needs of the aging population, the text provides insights into effective interventions and support mechanisms, enhancing the skills necessary for working with this demographic.
Set against the backdrop of Christ's birth, the story follows a family of mice living in a manger alongside a donkey and a lamb. Harold Brown, the president of Mouse Transportation Company, navigates the challenges of delivering food in Bethlehem while caring for his wife and two children. Their interactions with Lucy the Lamb and Bruno the Donkey, along with the humorous escapades of Pedro the Pigeon, add depth to their lives. The quest for fresh food brings both adventure and peril to their daily existence.
Focusing on the management and organizational context of social work, this book equips practitioners and managers with strategies for ethical, reflective, and relational practice. It explores essential themes such as leadership, supervision, risk assessment, and decision-making. Additionally, it highlights the significance of active participation in fostering positive change, making it an invaluable resource for those navigating the complexities of social work environments.
Making a case for Hamlet as the world's most frequently filmed text, and using specially commissioned interviews with cast, directors and screenwriters, 'Hamlet' and World Cinema reveals a rich history of cinematic production. This book will appeal to students studying Shakespeare in performance and film and media studies.
WATERSTONES' BEST BOOKS OF 2023: SPORTA definitive and intriguing biography of Max Verstappen, Formula 1's superstar, Lewis Hamilton's great rival and the three-time winner of the World Drivers' Championship.No Hollywood scriptwriter could possibly have envisioned the breathless, adrenaline-pumping climax to the 2021 Formula 1 season. On the very last lap of the final race of an unbelievably arduous and controversial season, Red Bull's Max Verstappen nervelessly overtook the seven-time World Champion Lewis Hamilton of Mercedes to clinch the first place that thrust the young prodigy to the narrowest of victories and to his first World Drivers' title. He followed up by taking the 2022 and 2023 titles as well.Verstappen may only be 26 years of age, but the Dutch motorsport sensation has an incredible record in F1. This young man has already left an indelible mark on the sport. The son of F1 driver Jos, Verstappen junior quickly stepped out of his father's shadow: his youthful charisma, ferocious speed, fearless driving style and refusal to back down mark him out as a true champion. And the phenomenal success of Netflix's Drive to Survive documentary series has elevated his worldwide popularity still further.Widely respected motorsport writer and F1 insider Mark Hughes is perfectly placed to write the most authoritative narrative on Verstappen's incredible rise through the ranks to F1 glory. Hughes' immaculate credentials and first-rate access enable him to generate fresh and fascinating insights, and to paint a fully-rounded and richly-textured portrait of one of the most exciting young sportsmen on the planet.