Hal Varian Knihy

Nakladatelství Victoria Publishing vydala rozsáhlé dílo nazvané jednoznačně podle svého obsahu MIKROEKONOMIE. Autorem je uznávaný odborník Hal R. Varian. Podtitul díla zní "Moderní přístup". Moderní je zejména svým pojetím jako učebnice, kterou lze v podstatě přímo použít v učebním procesu na vysokých školách. U studentů ekonomie je proti studentům technických škol známa určitá obava z tzv. vyšší matematiky. Toho si je autor plně vědom, a aby mohl prezentovat analytické metody tvořící kostru mikroekonomie, staví základní výklad na lineárních funkcích a základním aparátu algebry. Přesto jednotlivé kapitoly obsahují v některých případech tzv. dodatky, které využívají například diferenciální počet v plné míře.... celý text

New chapters have been added on game theory, oligopoly, asset markets, and information economics. The rearrangement follows the model of Hal Varian's Intermediate.

Hal Varian's advanced level microeconomics textbook, suitable for third year or postgraduate students, now appears in a thoroughly revised third edition. It draws together material that has been scattered about in monographs, journal articles and other sources not easily accessible to students. It also contains a substantial number of examples and exercises - students who work through these will build up their competence in tackling the mathematical aspects of theory.

Focusing on the economic dynamics of information technology industries, this book explores the implications of high fixed costs, low marginal costs, significant switching costs, and strong network effects. Hal Varian presents foundational economic principles, while Joseph Farrell and Carl Shapiro analyze their influence on competition policy. This volume serves as an excellent introduction for students in economics, business strategy, law, and related fields, providing essential insights into the unique challenges and strategies within the IT sector.

Renowned for its clarity and depth, this intermediate microeconomics textbook by Google's chief economist offers students an engaging learning experience. The latest edition features Smartwork5, an online homework system included at no extra cost, enhancing problem-solving skills. Additionally, the text is enriched with vibrant four-color graphs and new interactive animations, making complex concepts more accessible and visually appealing.

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.

A concise and accessible review of some of the important economic factors affecting information technology industries.

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years, providing unique authority, clarity, and breadth of coverage.

This supplemental book offers a collection of problems and exercises designed to enhance the main text. It serves as an effective resource for instructors aiming to assist students in applying course concepts, while also providing additional practice for students looking to strengthen their skills. The straightforward approach ensures that both teaching and learning are supported effectively.

This edition continues the title's contemporary emphasis and is aimed at students studying microeconomics in their first or second years. It provides fresh insights into information technology, expanded coverage of strategic behaviour and a new chapter on auctions featuring fresh research.