Hal Varian Knihy

Nakladatelství Victoria Publishing vydala rozsáhlé dílo nazvané jednoznačně podle svého obsahu MIKROEKONOMIE. Autorem je uznávaný odborník Hal R. Varian. Podtitul díla zní "Moderní přístup". Moderní je zejména svým pojetím jako učebnice, kterou lze v podstatě přímo použít v učebním procesu na vysokých školách. U studentů ekonomie je proti studentům technických škol známa určitá obava z tzv. vyšší matematiky. Toho si je autor plně vědom, a aby mohl prezentovat analytické metody tvořící kostru mikroekonomie, staví základní výklad na lineárních funkcích a základním aparátu algebry. Přesto jednotlivé kapitoly obsahují v některých případech tzv. dodatky, které využívají například diferenciální počet v plné míře.... celý text

New chapters have been added on game theory, oligopoly, asset markets, and information economics. The rearrangement follows the model of Hal Varian's Intermediate.

Hal Varian's advanced level microeconomics textbook, suitable for third year or postgraduate students, now appears in a thoroughly revised third edition. It draws together material that has been scattered about in monographs, journal articles and other sources not easily accessible to students. It also contains a substantial number of examples and exercises - students who work through these will build up their competence in tackling the mathematical aspects of theory.

Focusing on the economic dynamics of information technology industries, this book explores the implications of high fixed costs, low marginal costs, significant switching costs, and strong network effects. Hal Varian presents foundational economic principles, while Joseph Farrell and Carl Shapiro analyze their influence on competition policy. This volume serves as an excellent introduction for students in economics, business strategy, law, and related fields, providing essential insights into the unique challenges and strategies within the IT sector.

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.

A concise and accessible review of some of the important economic factors affecting information technology industries.

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years, providing unique authority, clarity, and breadth of coverage.

Renowned for its authoritative approach, this intermediate microeconomics text by Google's chief economist offers students enhanced learning tools. The latest editions feature Smartwork5, an online homework system included at no extra cost, allowing for interactive problem-solving. Additionally, students can benefit from vibrant four-color graphs and new animations that enrich the learning experience, making complex concepts more accessible and engaging.

Renowned for their clarity and depth, these intermediate microeconomics texts by Google's chief economist offer a comprehensive understanding of the subject. The latest editions feature enhanced learning tools, including Smartwork5, an online homework system available at no extra cost. Students will benefit from visually engaging four-colour graphs and new interactive animations, making complex concepts more accessible and engaging.