The book critically analyzes the evolving dynamics between media and marketing communications in the digital era. It explores the rise of brand-funded content, including proprietary media, native advertising, and the seamless integration of branded content across various platforms such as film, television, journalism, and social media. This study highlights the implications of these trends for both marketers and consumers in an increasingly digital landscape.
Exploring the relationship between media and democracy, this book addresses the influences on media systems and their organization across different societies. It examines power dynamics within media and the impact of 'new media' on traditional structures. Aimed at students, it offers a comprehensive and accessible introduction to the international political economy of media, providing insights into critical questions surrounding media's role in democratic processes.
Published in 2008, this work from Routledge, a Taylor & Francis imprint, offers insights into its specific subject matter, emphasizing its relevance and contributions to the field. The book is designed to engage readers with its unique perspectives and thorough analysis.
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
Often mistrusted, sometimes loathed, these creeping, crawling creatures are among the most distinctive Animal remedies in the homeopathic materia medica. Exploiting his zoological background and extensive clinical experience, Jonathan Hardy offers a vivid and enticing portrait of the Arachnid Group and its members, for both adults and children. General themes, extracted from provings, case and repertories, are presented for the Arachnids overall, and there are clear differentiations for Spiders and Scorpions old and new. Typical physical pathology includes neurobehavioural and eating disorders, chronic fatigue and extremity symptoms. These main strands are skilfully interwoven with information on miasms and specific biological features, offering choice morsels for individual remedies. We learn, for example, that size and self-confidence are central issues for the passive species Aranea diadema, whose much smaller male risks being eaten during mating. Aranea ixobola has the greatest anxiety regarding family members, and may suffer from psoriasis and psoriatic arthritis; while concerns over safety loom particularly large for Tegenaria atrica. The analysis is supported throughout by colour photos and nearly twenty case histories, completing a fine web of interconnected material and shedding valuable light on this corner of the Animal Kingdom.
Spinnenmittel lieben Sticheleien bis zu Grausamkeiten, sie täuschen, sind voller Unruhe und Unsicherheit und leiden häufig an Koordinationsproblemen. Jonathan Hardy ist einer der erfahrensten homöopathischen Ärzte Englands und gibt in diesem Werk ein lebendiges Porträt dieser schillernden Mittelgruppe. Er präsentiert allgemeine Themen und führt eindeutige Unterscheidungsmerkmale für alte und neue Spinnen- und Skorpionmittel an. Eindrückliche Fallbeispiele zeigen deren Effektivität bei Verhaltensstörungen und ADHS, Dyslexie, Erschöpfung, Depressionen und Schlaflosigkeit. Aus seiner großen Erfahrung schöpfend, erläutert Hardy viele einmalige Details dieser Mittel, die man sonst nirgendwo findet. So erfahren wir zum Beispiel, dass Größe und Selbstsicherheit zentrale Themen der Kreuzspinne Aranea diadema sind. Die schwarze Kreuzspinne Aranea ixobola hat die größten Ängste um Familienangehörige, während Sicherheitsängste eher auf die Winkelspinne Tegenaria atrica verweisen. Eine fesselnde Einführung in eine faszinierende Mittelgruppe. „Ein wunderbares Buch! Die Fallbeispiele sind äußerst lebendig beschrieben. Inspirierend!“ Dr. Stella Bawden – homöopathische Ärztin, Dorchester, England „Ich habe das Gefühl, diese Familie zum ersten Mal zu verstehen!“ Dr. Murray Rushmere – homöopathischer Arzt, Kapstadt, Südafrika