Michael Alley Knihy

Focusing on effective communication in scientific contexts, this edition provides practical strategies for delivering impactful presentations. It covers essential aspects such as audience engagement, visual design, and storytelling techniques tailored for scientific content. The book emphasizes the importance of clarity and persuasion, offering insights that help researchers convey complex ideas succinctly. With updated examples and exercises, it serves as a valuable resource for both novice and experienced presenters aiming to enhance their presentation skills in academic and professional settings.

This superb and practical work dedicates itself to spreading good practice: it uses a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective.

Designed to help both professional and student scientists and engineers write clearly and effectively, this text approaches the subject in a fresh way. Using scores of examples from a wide variety of authors and disciplines, the author - himself a writer and physicist -- demonstrates the difference between strong and weak scientific writing, and how to convey ideas to the intended audience. In addition, he gives advice on how to start writing, and how to revise drafts, including many suggestions about approaching a wide variety of tasks - from laboratory reports to grant proposals, from internal communications to press releases - as well as a concise guide to appropriate style and usage.

Designed for all those who deal with scientific and technical writing by others in universities, government labs, businesses, or engineering firms, this book helps readers become more effective and more efficient at editing the proposals, theses, journal articles, and reports that cross their desks and which need approving, grading, or reviewing. Written by the author of the best-selling "Craft of Scientific Writing", the guide deals with the subject in a refreshing way and includes a large number of enlightening examples and stories.