Terry Lee Stone Knihy

Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

Covering the fundamental areas of the graphic design business, this title provides the reader with a range of content about logos, and tools to help them make better designs. It offers ideas and inspiration by featuring hundreds of real-life logos from around the world that have succeeded.