Storytelling is a business superpower, but not in an abstract way. It's powerful in a practical, move the needle, build the business, supercharge your teams kind of way. It's commercially smart to leverage it as a communication tool, and it can also be a catalyst for greater authenticity, purpose, and lived values in an organisation. Storytelling has the power to create clarity, to elevate and strengthen purpose, to develop trust, to make authentic, genuine connections, to facilitate change and ultimately transformation. It shouldn't be limited and labelled as belonging to one department. It's is not a marketing thing, it's a human thing. It belongs in every department, and it will produce results wherever it is implemented. When storytelling becomes part of the culture of a company, from the top down, everyone-the employees, the leadership, the stakeholders, and the customers-start to win. Trust Me I'm Human explains why storytelling works at work, how you can become a better business storyteller and what your organisation can do to create a practical and inspiring storytelling culture.
