Tom Cannon Knihy

Focusing on the essential capabilities for business success, the book provides a strategic framework for entrepreneurs navigating a challenging marketplace. Tom Cannon draws on decades of experience to present ten core competencies necessary for thriving in both external and internal environments. Through real-world examples, diagnostics, and interactive exercises, he engages readers looking to enhance their business acumen. The emphasis lies on executing ambitious strategies while fostering continuous improvement and innovation, making it a vital resource for entrepreneurs and business students alike.

Aimed at businessmen, entrepreneurs and students, this book aims to provide a witty, authoritative, comprehensive and informative book on the business world. The book includes accounts by Edward de Bono, P. Drucker, C. Handy., R.M. Kanter and Richard Branson as well as quotes and anecdotes.

This manifesto for management offers a fresh perspective that reconciles historical insights with future possibilities. It aims to guide leaders beyond the challenges of the millennium, providing practical strategies and thought-provoking ideas to enhance management practices. By emphasizing a sensible approach, the book seeks to inspire a new generation of leaders to navigate the complexities of modern business effectively.

Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.