A leading expert on referral selling outlines practical steps for managers on how to generate business productively and profitably, in a guide that outlines a five-step plan for encouraging customer loyalty, making effective presentations, and overcoming key obstacles. 30,000 first printing.
Focusing on the importance of authentic communication, the book emphasizes the value of engaging in meaningful conversations over relying on social media. Joanne Black, a leading expert in referral selling, advocates for prioritizing direct interactions with key customers and contacts to drive sales success. By encouraging readers to "pick up the damn phone," she highlights a more personal approach that fosters stronger relationships and ultimately leads to better business outcomes.