Focusing on strategic communication methods, this case-based textbook equips students with essential skills to become effective and ethical managers in business. It emphasizes practical applications and real-world scenarios, ensuring that learners can navigate complex communication challenges across various managerial levels.
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.
Using real case studies to emphasize the principles introduced in the book, Management Communication is an exciting and useful approach to better business and organizational communication. It discusses the fact that all communication processes in successful businesses of this new century will be fully integrated, and prepares interested readers to understand and use the techniques described for their benefit in the workplace. Taking a strategic attitude, this book comprehensively explains communication in transition, communication ethics, listening and feedback, nonverbal communication, intercultural and international communication, managing conflict, performance in business meetings, and dealing with the media. A powerful tool for readers employed in fields where successful communication skills are necessary, including executives, managers, and others in leadership positions.