Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchAlvin J. SilkVyprodánoPohlídat
Recall, Recognition, and the Measurement of Memory for Print AdvertisementsRichard P. BagozziVyprodánoPohlídat
The Influence of Advertising's Affective Qualities on Consumer ResponseAlvin J. SilkVyprodánoPohlídat
