Anil Seth's groundbreaking theory of consciousness reshapes our understanding of perception and reality, akin to Dawkins' impact on evolutionary biology. With over two decades of research, the renowned neuroscientist presents a radical perspective on what it means to "be you." He explores how billions of neurons in our brains create our conscious experience and why we perceive life in the first person. Seth's work challenges existing notions, providing a fresh lens through which to view self and consciousness. Esteemed figures praise the book as a "brilliant beast" and "hugely important," highlighting its masterful writing and exhilarating insights. Adam Rutherford notes Seth's clarity in tackling one of science's toughest problems, while David Eagleman describes it as beautifully written and deeply insightful. Julian Baggini asserts that if one book on consciousness is to be read, it should be Seth's. The book is lauded as gripping, fascinating, and awe-inspiring, promising to become a seminal text in the field.
