Baruch Fischhoff je přední akademik, který se soustředí na studium vnímání rizika. Jeho rozsáhlá práce se zabývá analýzou a komunikací rizik a lidským chováním. Fischhoff významně přispěl k pochopení toho, jak lidé vnímají a reagují na rizika, a jeho akademické publikace ovlivnily obor.
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives
Focusing on the intersection of management science and real-world challenges, this book presents a collaborative approach to problem-solving within educational institutions. It emphasizes the importance of co-creating solutions that not only address specific issues but also enhance the disciplines themselves, promoting a vision for a more integrated and impactful educational framework in management science.