Prepare for the journey of fatherhood with essential guidance on supporting your partner during pregnancy. This book offers practical advice on navigating the emotional and physical changes, equipping you with the tools to become an engaged and supportive dad. Emphasizing the importance of communication, understanding, and involvement, it aims to transform you into a confident parent ready to embrace the challenges ahead.
Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
Stephen Denny emphasizes that smaller brands can effectively compete against industry giants by leveraging their agility and willingness to innovate. He suggests that being the underdog offers unique advantages, allowing these "giant-killers" to implement bold strategies and adapt quickly, unlike larger competitors who may struggle with inertia. This perspective encourages brands to embrace their size as a strategic asset, enabling them to thrive in competitive markets.
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--
Corporate giants have weaknesses; this book teaches readers how, when, and where to strike. Denny profiles more than 30 companies that showcase how smart, nimble companies can outmaneuver larger competitors.