Charles Doyle Knihy

This dictionary of marketing should prove useful to anyone who requires an authoritative guide to marketing terms, whether a professional marketeer, or in business, or simply a student of this subject.

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.