Paul Richards Knihy

Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. He explains how all organisations, from political parties to community campaigns, small businesses and charities, can use the techniques of spin to protect their reputations, get their messages across and win public support.

Set against the backdrop of the Equatorial Rain Forest in Brazil, the story follows three young adventurers—South African John Vorsleken and British duo James Bird and Sarah Lockhart—as they embark on a daring expedition. Funded by two universities, their mission is to establish contact with an elusive tribe of giant Indians, delving into the challenges and wonders of uncharted territory. The narrative explores themes of discovery, cultural interaction, and the risks inherent in seeking the unknown.